Thailand's Prime Minister Srettha Thavisin announced the decision to scrap Thailand's proposed tourism fee of 300 baht (US$8.20) for air travelers during an event in Chiang Mai on June 8, 2024. This move, aimed at boosting tourism, was officially reported by Thailand's Government Public Relations Department on Monday.
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The fee, initially approved by the previous government in February 2023, was intended to fund tourism management and development. However, it faced significant opposition from the private sector. By scrapping the fee, the government hopes to encourage higher tourist spending in other areas, thereby providing a more substantial boost to the economy.
Efforts to Boost Tourism
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Thailand has been actively implementing measures to enhance its tourism sector. Last month, the government approved longer visa stays for tourists, postgraduate students, and remote workers, as well as improved visa conditions for retirees. From this month, travelers from 93 countries will be allowed to stay for 60 days, an increase from the previous 57 nations, with more travelers eligible for visas on arrival.
Additionally, the Tourism Authority of Thailand recently launched the "Amazing Thailand: Your Stories Never End" campaign, which focuses on luxury travel and highlights Thailand's cultural and natural attractions. The campaign aims to promote the country as a wellness and adventure destination.
Promoting Northern Thailand and Domestic Tourism
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In a Cabinet meeting on Tuesday, Prime Minister Srettha highlighted plans to promote tourism in northern Thailand, including efforts to have the province of Nan recognized as a UNESCO World Heritage Site.
To further boost domestic tourism, the government approved tax measures on June 4. These measures, covering the low season from May to November, include tax deductions for companies organizing conventions and seminars, and income tax deductions for home stay and non-hotel accommodation expenses to increase travel to secondary cities.
Tourism Growth and Economic Impact
Image: Bernama
The Ministry of Tourism reported nearly 12 million foreign tourist arrivals between January 1 and April 28, 2024, generating 575 billion baht in revenue. Thailand aims to welcome approximately 40 million foreign visitors this year, reflecting the country's robust efforts to revive its tourism industry and stimulate economic growth.
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