POP MART Singapore has issued a public statement addressing the widespread unauthorised use of its intellectual property (IP), particularly Labubu figurines, in marketing campaigns across various platforms.
This announcement comes after reports from mainstream media, including The Straits Times (22 November 2024), revealed that notable local businesses such as Ji Xiang and Peony Jade have already withdrawn infringing promotional materials.
Images: Facebook/POP MART Singapore
Labubu (pictured above), a beloved character from POP MART’s collectible figurines, has gained significant popularity in Singapore’s marketing scene. Its wide appeal have made it a sought-after figure for promotional activities. Businesses have used Labubu figurines as prizes in lucky draws and incorporated its likeness into food items to enhance customer attraction. However, many of these campaigns have been carried out without POP MART's permission, raising concerns over intellectual property (IP) violations.
The company expressed concerns about the authenticity and quality of such products, warning that items obtained through unauthorised channels might not meet POP MART’s standards.
Images: Facebook/POP Mart Singapore
Furthermore, POP MART emphasized that it currently has no licensed partnerships in Singapore. It reaffirmed its commitment to safeguarding its brand, the works of its artists, and the trust of its customers. Legal actions are underway against the infringers, and fans are encouraged to report suspicious activities through official customer service channels.
While these measures are a strong step forward, a pressing question remains: will this bring an end to the onslaught of Labubu merchandise in public view and on social media?
