To celebrate Hello Kitty’s 50th anniversary, Starbucks and Sanrio have joined forces for a limited-edition collection of merchandise and beverages, launching on 10 September 2024 (Tuesday)!
Image: Starbucks
This collaboration brings fans into a whimsical world of joy, friendship, and nostalgia through exclusive products and apple-inspired drinks.
The collection features 7 Hello Kitty-themed drinkware items, including ceramic mugs, water bottles, and stainless-steel tumblers, along with 5 lifestyle accessories such as a plush Hello Kitty in a Starbucks green apron, a lanyard, an apron, and a phone charm.
Image: Starbucks
Adding an extra layer of excitement, customers in Malaysia, Singapore, and Taiwan can enjoy the surprise of four exclusive blind box collectibles. Each blind box contains a mystery miniature cup clip featuring Hello Kitty and her adorable companion, Tiny Chum. The blind boxes are designed to evoke delight with each unboxing, making them a must-have for fans and collectors.
Alongside the merchandise, two handcrafted beverages inspired by Hello Kitty’s favorite apple pie are also on offer. The Apple Pie Cream Frappuccino® blends creamy milk with chunky apple sauce, capturing the comforting taste of freshly baked pie, while the Red Apple Frozen Tea offers a vibrant, refreshing mix of Teavana® Zen Clouds Oolong Tea and sweet apple chunks, topped with Hello Kitty’s signature red bow.
Image: Starbucks
This limited-edition Hello Kitty X Starbucks collection will be available in Australia, Brunei, Cambodia, India, Indonesia, South Korea, Malaysia, New Zealand, Philippines, Singapore, Thailand, Taiwan, and Vietnam, while supplies last. Don’t miss the opportunity to celebrate Hello Kitty’s 50 years of joy and togetherness with this playful and heartwarming collaboration!
Save the dates, find out more and look for your nearest Starbucks outlet!
Update (10 Sep 2024 12:20pm): The merchandise is sold out in Starbucks Singapore's online store, and many outlets are also out of stock. However, Hello Kitty fans who missed out can still enjoy the two specially handcrafted Hello Kitty-inspired beverages: the Apple Pie Cream Frappuccino® and Red Apple Frozen Tea.
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