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Celebrate the Year of the Snake with Starbucks: Festive Collections, Flavorful Treats, and Exclusive Rewards

This Lunar New Year, Starbucks invites you to celebrate the Year of the Snake with festive collections featuring elegant drinkware, limited-edition accessories, and playful Bearista plush.


Images: Starbucks Singapore


Indulge in flavorful treats crafted to fuel your celebrations and embrace the new year with vibrancy and joy. Plus, Starbucks® Rewards Gold Members will receive exclusive Year of the Snake Red Packets with every purchase of $28, making this season even more special.


 

Start the Lunar New Year with Starbucks Year of the Snake Collection

Starbucks Year of the Snake Collection

Image: Starbucks Singapore


As the Year of the Snake dawns, embrace the elegance and charm of this Chinese Zodiac with a mesmerizing new collection from Starbucks. Explore the lineup of drinkware and accessories that seamlessly blend vibrant festivity with timeless tradition. Featuring playful baby snakes adorned with delicate floral motifs, this collection strikes a balance between hues of pink, orange, and yellow in a serene pastel palette, creating a harmonious design that embodies the essence of the Snake Year.


Image: Starbucks Singapore


Whether you are gifting loved ones or adding a touch of New Year magic to your own collection, Starbucks Year of the Snake range offers a delightful way to honor tradition. 


 

Roar into the New Year with Starbuck's Prosperity Bearista Festive Collection

Images: Starbucks Singapore


Inspired by the vibrant lion dance and graceful koi fish, Starbucks introduces the Prosperity Bearista Collection. This festive lineup features drinkware and accessories adorned with lion dance and koi motifs, symbolizing luck and prosperity. The Bearista keychain, dressed in a lion dance costume, adds a playful touch, making it a charming holiday companion.


The merchandise will be available from 03 January 2025 in-stores, on Starbucks® Online Store at 10:00am, and on LazMall, ShopeeMall at 12:00pm.


 

New Year, New Flavorful Surprises with Starbucks

Starbucks New Year Food Items

Image: Starbucks Singapore


Welcome the season with delightful flavors! Begin your day with the Chicken Luncheon, Tamago & Cheese Brioche Bun, a savory blend of chicken luncheon meat, tamago, and melted cheese. For a sweet treat, savor the tangy Lemon Meringue Cheesecake or the Starbucks Pure Matcha & Yuzu Cake, a refreshing fusion of matcha sponge and citrusy yuzu.


Starbucks New Year Returning Beverage

Image: Starbucks Singapore


Pair these treats with the returning Starbucks® Vienna Creamy Latte, inspired by the classic Einspänner. This smooth, caramelly delight features espresso, Vanilla Mascarpone cheese, vanilla seeds, and a topping of mocha sauce, Vienna Cream Foam, and Burnt Caramel powder.


Available hot, iced, or blended, it launches on 15 January 2025, while food items debut on 03 January 2025 in-store, via the Starbucks app for Mobile Order & Pay and Starbucks® Delivers, as well as via food delivery partners.


 

Delightful New Year Indulgences

Starbucks new year treats collection

Image: Starbucks Singapore


Starbucks celebrates the Year of the Snake with festive treat tins for $30.90 each. These beautifully designed tins feature Assorted Cookies and Wafer Rolls, including Walnut Crisps, Chocolate Wafer Rolls, and Original Coffee Wafer Rolls made with Starbucks® coffee—perfect for gifting or sharing.


Available in-store, via Mobile Order & Pay, and Starbucks® Delivers. Starbucks® Rewards Members earn 60 bonus Stars for the first two tins and 30 Stars for each additional tin, combining indulgence with exclusive rewards.


Save the date and explore Starbuck's festive offerings and collections here!

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